Inspired by nature and strong women, H&M Launches First Women’s Conscious-Led Activewear.
Blending fashionable design with highly functional details, H&M have created a wonderful collection that is made up of sustainable materials. The modern collection including tights, sports bras, shirts and hoodies. They are suitable for a wide range of activities so doesn’t matter if you are into your training, running or yoga, H&M have got you covered with their nature-inspired designs.
The collection consists of dark tones of earthy green, black and beige to highlight nature. The garments have functional details such as being quick-dry and seamless for maximum comfort. Plus built-in support and holes for ventilation. What’s more they are not only figure-flattering but fashion-forward too with contrast panelling, criss-cross backs and decorative webbing.
Petra Smeds, Head Designer of Sportswear, says, “By bringing together the functional and feminine, the aim is to give customers a stylish, conscious sports collection.”
The collection is constructed with recycled polyester and elastane. The brands’s ultimate goal is to achieve sustainability for all of their products by 2030. The exciting collection will be available globally in select stores starting December 28th and online January 4th.