GLACEAU smartwater’s brand ambassador, Jourdan Dunn, swaps the catwalk for the boxing ring as she celebrates the launch of her first campaign with the premium water brand. I was invited to take part in her favourite boxing class, followed by nutritious foods, featuring her go-to post workout recipes, as part of the supermodel’s personally curated experience.
Dunn’s first campaign with partner GLACEAU smartwater illuminates how important it is incorporate hydration into a busy lifestyle. The supermodel’s schedule involves constant travelling so having GLACEAU smartwater as her vital element ensures that she can make the most of her passions associating work, fitness, positive attitude, family, taking time for self-care and of course her beauty.
The international supermodel stepped through the ropes at Chelsea’s beloved fitness studio, Kobox, to showcase her favourite boxing regime. Together we punched, dabbed and hooked our way through the challenging workout – Jourdan still looking effortlessly flawless of course. Whilst many of us picture supermodels running endlessly on treadmills and strict low cal diets, Jourdan positively reinforces the value of refuelling and rehydrating our bodies whilst working out.
Whilst most of us workout for a sense of mental clarity and to release any stress, Dunn isn’t any different and says, ‘I love boxing training, I’ll step into the ring to get my sweat on and then rehydrate with a bottle of smartwater. Nothing makes me feel better or more energised!” She shares that, “Wellbeing is so important to me and fitness, nutrition and hydration are central to that.”
As well as being a fashion icon, an award-winning model and a working Mum, Dunn has learnt that, ‘the key thing that keeps me going is to stay properly hydrated.’ GLACEAU smartwater is the first ever UK brand to use a unique method of vapour distillation, which features added electrolytes to ensure it always delivers a distinctly pure and clean taste. What’s more is that smartwater is made up of 30% plastic from plant-based materials which has a lower carbon footprint than traditional plastic, making it 100% recyclable!